E-Mail Marketing Manager
jobtarget
media

Job Description:

Join our dynamic team as an Email Marketing Manager, where you will play a crucial role in crafting and executing compelling email campaigns that engage our audience and drive business growth. Utilize your creativity and analytical skills to develop strategies that enhance customer engagement and optimize our email marketing efforts. Be a part of a collaborative environment that values innovation and excellence.

Daily Responsibilities:

Develop and execute email marketing campaigns to drive engagement and conversions. Design visually appealing and mobile-responsive email templates. Segment email lists based on demographics, behaviors, and preferences for targeted campaigns. Conduct A/B testing to optimize subject lines, content, and send times. Analyze campaign performance metrics and provide reports to stakeholders. Ensure compliance with email marketing regulations and best practices. Collaborate with the marketing team to ensure alignment with brand guidelines. Manage and maintain the email marketing database, ensuring data accuracy and cleanliness Monitor industry trends to implement innovative email strategies. Develop and maintain a calendar for email content and campaign scheduling. Troubleshoot technical issues related to email delivery and rendering. Evaluate and implement email marketing tools and platforms to enhance campaign effectiveness. Foster subscriber growth through strategic sign-up initiatives and lead generation tactics.

Job Requirements:

Bachelor's degree in Marketing, Communications, or a related field Proven experience in email marketing campaigns Proficiency with email marketing platforms/marketing automation tools (experience with HubSpot and/or SendGrid preferred) Strong understanding of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR) Strong analytical skills & ability to create and analyze A/B tests Familiarity with CRM systems and segmentation strategies Ability to work collaboratively with cross-functional teams Detail-oriented with strong project management skills Familiarity with marketing automation tools Understanding of brand consistency and tone of voice Excellent written communication and copywriting skills

Compensation:

Annual base pay range: $90,000.00 -$110,000 + bonus potential.

Job Location(s):

Stamford, Connecticut

Source:

Company Career Section

Competition:

N/A

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